Episode Summary

Welcome to Limitless B.I., a show that interviews real world, innovative business leaders who strive to see beyond the data to produce tangible results in their organizations using business intelligence. In this episode, Chris Sinkwitz joins the show to talk about his experience integrating business intelligence dashboards into the home building industry. Chris discusses how his firm utilizes business intelligence for land acquisition, marketing, and recovery from financial disasters like the 2008 housing crisis. Finally, Chris shares his planned initiatives for his new company as well as his thoughts on the future of business intelligence.


01:12 – Introducing today’s guest, Chris Sinkwitz

01:35 – Chris’ background in the home building industry

04:31 – What business intelligence means to Chris

05:39 – Unique challenges that the home building industry faces

07:35 – Utilizing B.I. for land acquisition

09:44 – Chris discusses the fallout from the housing crisis of 2008

12:45 – The role B.I. played in helping the home building industry recover from the housing crisis

15:23 – How Chris’ organization is utilizing B.I.

17:09 – Lessons learned from the 2008 financial crisis

18:50 – Chris speaks to how the housing industry is better prepared today as opposed to 2008

20:14 – Chris talks about the successful marketing B.I. dashboard solution he oversaw

23:50 – Interesting takeaways from this dashboard solution

25:34 – Other B.I. solutions Chris has collaborated on

29:12 – How the usage of B.I. has changed in the home building industry over the past five years

31:53 – Chris discusses starting his own business

33:42 – New B.I. initiatives that Chris is focusing on currently

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Links Mentioned

Limitless BI Website

Chris’ LinkedIn