Episode Summary

Welcome to Limitless B.I., a show that interviews real world, innovative business leaders who strive to see beyond the data to produce tangible results in their organizations using business intelligence. Today Santi Becerra, Senior Director of Augments Analytics at Tableau, joins the show to explore Artificial Intelligence, Machine Learning, and Analytics. Santi speaks to the evolution of data visualization, explains its importance in the B.I. industry, and speculates on its future. Santi provides some insights into the work he and his team have done at Tableau and shares an interesting belief he has about the future of business intelligence.

Key Takeaways

01:01 – Santi Becerra joins the show to talk about the work he’s doing with Analytics, Artificial Intelligence (A.I.), and Machine Learning (M.L.)

09:38 – Searching for a breakthrough solution

11:23 – Santi breaks down Analytics and speaks to the role that machines will play in the future of Analytics

18:00 – Data visualization

23:36 – An interesting trend in gaming

25:01 – Santi shares an interesting belief about the future of Business Intelligence

Tweetable Quotes

“I think across the board augmented analytics, the part of the portfolios that encompasses this, have not hit a home run yet. But I don’t think it’s because users aren’t ready to receive relevant, automated, timely insights in an automatic fashion. I just think we have more to go.” (05:08) (Santi)

“We need to start providing more domain specific insights.” (10:49) (Santi)

“One of the things I’m excited about with Tableau is that being a part of Salesforce, now we’re linked to a company that has specific solutions, right? Like the Marketing Cloud, the Sales Cloud and so there’s data repositories in there that already have, to some degree, a fixed schema and, to some degree, are already domain specific. Maybe it’s why all the independent analytics vendors have gotten bought by these companies because I think now it’s a really big advantage. Now we can tap into those schemas and, presumably, the teams that are managing that could enrich those schemas.” (15:16) (Santi)

“It’s being able to take this information that people really need and rather than having to look for it, just inject it into their workflows and everyday lives so that they can’t help but be more efficient in what they do.” (29:25) (Donald)

Resources Mentioned

Limitless BI Website – https://limitlessbi.com/

Donald’s LinkedIn – https://www.linkedin.com/in/donaldmaccormick/?originalSubdomain=uk

Santi’s LinkedIn – https://www.linkedin.com/in/santibecerra/

Squirrel365 Website – https://squirrel365.io/

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